About Us

We're a small, family business just north of New York City, and we make spice blends for yogurt marinades. You already love yogurt marinades — you just may not know it yet. Your favorite tikkas, shawarmas, and souvlakis, from Marrakech to Delhi to Athens, are yogurt-marinated meat and have been for centuries.

Our founder, Ayesha, grew up in Abu Dhabi making these marinades with her South Asian family — fresh yogurt, real spices, the way it had been done for generations. The American marinade aisle appalled her: shelves of sugar, corn syrup, and additives, poured from a plastic bottle over good meat. Clean eating had reached almost every corner of the grocery store but somehow skipped the marinade aisle entirely.

So Ayesha set out to bring the real thing to America. She created ten spice blends — some from cuisines that have used yogurt marinades for centuries, others inspired by flavors she fell in love with on her travels. The traditional cuisines were a given. Turns out yogurt makes meat better, whatever the cuisine.

Real spices, plain yogurt, nothing you can't pronounce, and as easy as opening a store-bought bottle. Mix our pre-measured blends with your plain yogurt and make a marinade for two pounds of any meat in just one minute. Just as convenient as the bottle, without all the gunk.